Eggcorn is the tradename for Sherrard Ewing Glaittli‘s Information Architecture practice.
What is an Eggcorn? In short, it’s a malapropism (mistaken word), that is common and plausible enough to become, if not a preferred term, a very popular alternative term.
Popular examples of eggcorns include: beckon call (for beck and call), old-timer’s disease (for Alzheimer’s disease) and, of course eggcorn (for acorn).
My favorite example of an eggcorn is warp and woof (for warp and weft).
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Eggcorns (as a concept) serve as a three-fold reminder:
- Everyone’s lived information experience is different and valid
- Look out for your own bias when assessing and designing for others’ information needs and behaviors
- Information systems should meet users where they are rather than assuming a baseline level of education or information literacy skills
It is my desire, though Information Architecture practice, along with technologies such knowledge graphs, entity-resolution, retrieval augmented generation frameworks, and generative AI models to design information retrieval systems that are Trustworthy and approachable for their users.